NHS Blood and Transplant is urging local people to commit to saving lives by registering as new blood donors during their Missing Type campaign.
Blood donation saves lives however the number of people becoming donors and giving blood for the first time in England decreased by 24.4 per cent in 2015 compared to 2005.
NHS Blood and Transplant is now leading the campaign for new blood donors to ensure blood donation for future generations.
Last year, 11,776 people in Worcestershire gave blood at least once. New blood donors are crucial for ensuring we have the right mix of blood groups to meet patient need in the years to come. There is a particular need for more young blood donors and more black and Asian donors.
As part of an internaitonal campaign As, Bs and Os – the letters of the main blood groups – are disappearing in everyday and iconic locations around the globe including America, Australia, Japan and Ireland.
Last year just 10% of donors in Worcestershire were aged 17-24, while 59.3 per cent of our donors were aged 45 or over.
Mike Stredder, director of Blood Donation at NHS Blood and Transplant, said: “Blood donation is an amazing gift and transfusions save lives in Worcestershire every day. Whether it is patients receiving treatment for cancer, blood disorders, after accidents or during surgery, or new mums who lost blood in childbirth, blood is an absolutely essential part of modern healthcare.
“Despite overall blood use in hospitals declining, we need more young donors to safeguard blood donation for future generations. And it’s vital the blood donor community reflects the diversity of the population because blood types vary across communities and patients need well-matched blood.
“We need people from Worcestershire to register today as new blood donors at www.blood.co.uk. We particularly need people with blood groups O negative, and A negative to come forward and people from black and South Asian communities.”
To sign up as a new donor, visit: www.blood.co.uk or call 0300 123 23 23.