September 24th, 2016

Redditch designer snags big break with John Lewis

Updated: 2:36 pm, Sep 24, 2015

A REDDITCH-born designer has snagged her big break by securing a career-making deal with department store giant John Lewis.

Abigail Borg, who was born in Church Hill, has seen her exclusive range of cushions snapped up by the retailer in a deal that will place them on sale in the chain’s new store in Grand Central Birmingham.

The store, which is situated above New Street station and opened yesterday (September 24), will stock all three colourways of Abigail’s ‘Gardens of Moseley’ collection among its £30m worth of stock.

“I’m really excited,” Abigail said. “It’s been five months of hard work but eventually it has all been worth it.”

Abigail, who attended St Augustine’s, was inspired by walks around Moseley Open Gardens – an annual event that takes place in the village.

The collection, which features designs in Mist, Lime Mist and Blush Mist, is designed, printed and manufactured in Birmingham’s Custard Factory.

“It’s the dream,” Abigail added. “It’s great that a national retailer wanted to take a chance on a small design – it’s a really nice feeling.”

The 29-year-old, who is currently self-employed, studied textiles at Leeds College of Art and collaborated on the design with Birmingham-based mental health association BITA Pathways, who will take on the manufacturing of all future orders.

This decision will give BITA additional support for their work progression programme which offers employment and training in the textiles industry to those suffering with mental health issues.

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