REDDITCH MP Karen Lumley joined representatives from Superfast Worcestershire, the Worcestershire Local Enterprise Partnership and local businesses to celebrate the increase in availability of fibre broadband for local businesses and to toast the launch of a new sticker campaign to raise awareness of the availability of free Wi-fi across the county.
The sticker scheme is part of the programme’s continuing support for the growth and development of Worcestershire businesses. Around 86 per cent of Worcestershire businesses can now benefit from fibre as a result of the roll-out by the Superfast Worcestershire programme and commercial roll-out by the private sector.
The new eye-catching stickers can be used by pubs, cafes and other businesses to highlight where free Wi-fi is available.
The partnership between Worcestershire County Council, BT and the Government’s Broadband Delivery UK programme is boosting county businesses by enabling more firms to offer their customers free, fast and reliable Wi-Fi as a result of the roll-out of the technology.
The Nevill Arms pub in Redditch, which recently upgraded to fibre broadband, is one local business backing the new initiative.
Andy Heeley, pub owner, said: “When superfast broadband arrived in Astwood Bank I contacted my Internet Service Provider straightaway to upgrade. Now, with improved speeds, we can offer free Wi-fi to our customers who can browse the web at their leisure, whether that’s on a phone, tablet or laptop. Everything is online these days so it’s really important to me and the business that people can look online whilst they are here. The new Wi-fi stickers are a great way to showcase the service.”
Karen Lumley, MP for Redditch, said: “High-speed fibre broadband brings many benefits to local businesses. As the roll-out progresses even more companies are able to benefit from the technology and should then be able to offer free Wi-fi to their customers.
“It is important that we continue to focus on stimulating demand for the service and ensuring businesses are aware they need to ‘sign-up’ when fibre reaches their area in order to benefit from improved speeds.”