REDDITCH has been named as one of 33 towns across the UK to be selected for the Business in the Community’s Healthy High Streets programme.
The scheme aims to increase footfall by ten per cent, reduce the number of vacant properties by 20 per cent and stimulate the creation of new jobs over a three year period.
The programme, first launched in June 2014, is backed by some of the UK’s biggest high street brands – Boots UK, EE, Exterion Media, Greggs, Marks & Spencer and Santander and new partner Wilko.
Redditch Town Centre Partnership (TCP) will help to deliver the programme locally and will receive a package of bespoke support, including access to skills and expertise. Dedicated High Street Champions from supporting businesses will also work with the TCP, Redditch Borough Council and other relevant local partners to devise an action plan to address the challenges facing the town.
The impact results for the first three year programme will be announced in July 2017, which over the last year has brought support and resources worth £17 million from its corporate partners into 67 UK high streets.
Robin Foale, chair of the Healthy High Streets programme said: “Congratulations to Redditch. This is a great opportunity to work with the business partners and the local High Street Champions to transform your town and create a thriving, vibrant centre for the local community.”
Ian Dipple, acting chairman of Redditch TCP said: “We’re delighted Redditch has been chosen to be part of the Healthy High Streets Programme. Our vision is to make Redditch town centre a go-to destination and this will help us achieve that goal.”
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