AS THE Pearl Izumi Tour Series got underway this afternoon in Redditch Town Centre, we went out to find out what residents and business owners thought of this cycling extravaganza.
The people of Redditch have come out in force to back this event once again and to enjoy the local activities and carnival atmosphere.
There have been stalls, music, stilt walkers and food to try, as well as the amateur and professional bike races.
Professional cyclist Thomas Sheppard, 28, said: “The races bring out the community and it is good for the local businesses.
“It is also great for the children to get involved and get active.”
Beany Oldfield, seven, along with other youngsters, was given the chance to do a lap of the course.
She said: ” I am excited to be doing the lap and it is fun to be here.
“When I’m older I want to be part of the race.”
Alix Oldfield, 38, said: “It is a great event that should have more publicised information before the actual racing day.
“It brings out local business people to advertise and better the community.”
It appears local business people both love and hate the event for different reasons.
Darran Harris, 51, who had a hot food van at the event said it was good for business and the town as a whole.
“The race brings people out and together, also encourages children to get active.”
But convenience store owner Jagjit Dhaliwal said: “Really good for the town but not as good as a retailer as we have been blocked in, on this specific day we lose about 50 per cent of sales due to being on the race path.”
Nikki Rodgers, 25, who was manning a stall for a well-known restaurant chain, added: “The event is great but, it would have been better if it was held tomorrow (Friday).”
A member of the security staff Steve Reid, 56, said: “We’re happy to have the opportunity to keep the local people safe and to help them have a good time.”