A TWITTER craze helping promote businesses and organisations has reached Redditch.
Redditch Hour – an hour within the week when anyone from the borough can tweet information to a social media account which will then be shared with all their followers – started this week and will now run every Wednesday from 7pm.
The @Redditch_Hour account was set up by Jack Chapman, who hails from Alcester and works in Birmingham as an insurance broker, after seeing the success of it in other locations around the UK.
People from towns and cities across the country have already created Twitter accounts, including most of the locations within Worcestershire and Alcester itself.
Mr Chapman told the Standard: “The idea is to connect local Redditch businesses and people together.
“In places like Coventry and Solihull there are thousands and thousands of people taking part, it has really taken off.
“I know the women who run the Solihull one and they say it’s benefiting businesses there tremendously.
“I’ve had really good feedback and people have been messaging me saying it’s long overdue.”
Coun Bill Hartnett, leader of Redditch Borough Council, said: “This is something the council – and me personally – will support through our social media feeds to let people know what a great place Redditch is and has to offer.”