REDDITCH company Tyre Bay Direct is in with a chance of winning a top national award as it celebrates its tenth anniversary in business this month.
The after market tyre equipment supplier, based in Little Forge Road, was born in 2005 from Roger Stote’s years of experience in the tyre industry, which included the development of an innovative tyre inflation system, Uniflate, which replaces compressed air with nitrogen.
In 1991, the creators of the Uniflate systems were approached by Goodyear to develop a tyre inflation system for Formula 1 racing, a system which was soon adopted by all subsequent tyre suppliers in F1 racing.
The popularity of nitrogen inflation grew and Tyre Bay Direct has since had successful relationships with companies such as Kwik Fit, Selecta Tyre, Merit Tyre and Halfords.
Today Tyre Bay Direct, which is very much a family firm, run by Roger’s children Leigh, Sally and Neal, has nitrogen tyre inflation systems installed in over 1,200 tyre shops and fast fit centres across the UK and Europe.
“We’re extremely proud of what we have managed to achieve in this short amount of time,” said Leigh.
“Known as the go-to supplier for garage equipment, it gives us great pleasure to know we have helped set up and kit out countless garages and mobile vans across the country and throughout Europe. Last year we were announced as a finalist for Tyre and Aftermarket Supplier of the Year and this year we’re hoping to be considered again.”