FAMILIES can grab a free bowl of cereal by asking for a ‘Kellogg’s Breakfast’ at Morrisons Redditch.
Morrisons has partnered with Kellogg’s to launch a breakfast club where the whole family can be fed.
Adults and children can choose between Cornflakes, Rice Krispies or Coco Pops and dairy or non-dairy milk, when they order before 11am in the Morrisons cafe.
The scheme runs until April 24 – while stocks last – and aims to support families during the Easter holidays when many school breakfast clubs are unavailable.
Recent research has found almost a third of parents are struggling financially to feed their family and over half of parents surveyed would be interested in their child being able to access a breakfast club over the school holidays.
The partnership with Morrisons is an extension of the school breakfast club programme Kellogg’s has been supporting in the UK since 1998.
The company has supported 5,000 clubs to open their doors to feed children in the morning and provide them with a breakfast helping to boost attendance, attainment, alleviate hunger and provide before school care.
