WORCESTERSHIRE has taken centre stage at the VisitEngland Awards for Excellence, held on Wednesday June 3, with its tourism sector recognised as one of the strongest in the country.
The finalists progressed to the national awards following success at the Visit Worcestershire Tourism Awards, placing the county among England’s strongest-performing destinations.
Four businesses went on to secure top accolades, firmly putting the county in the national spotlight.
Leading the celebrations, family attraction Attwell Farm Park won two awards on the evening, securing the Bronze Award in the Large Visitor Attraction of the Year category and another Bronze Award in the Accessible and Inclusive Tourism Award.
The double win reflects the attraction’s continued focus on creating memorable and welcoming experiences for all visitors.
Further success followed in the accommodation categories, with two rural businesses recognised for their outstanding accommodation.
Bredon View Glamping Retreats received the Silver Award in the Camping, Glamping and Holiday Park of the Year category, while Rowley Farm Holidays, based in Holt Heath, secured the Bronze Award for Self Catering Accommodation of the Year.
This marks another milestone for Rowley Farm Holidays, building on their previous Bronze Award at the 2022 VisitEngland Awards.
Worcestershire’s iconic Morgan Motor Company experience was also honoured, securing the Gold Award in the Small Visitor Attraction of the Year category.
As the highest accolade, this places the experience among the very best small visitor attractions in England and highlights the county’s strength in delivering distinctive, heritage led experiences.
Celebrating individual achievement, Worcestershire’s Mick Hurst, founder of the Battle of Evesham Festival, was crowned VisitEngland Tourism Superstar 2026.
After securing a landslide public vote earlier this year, the award recognises his passion and dedication in growing the Battle of Evesham into one of Europe’s leading historical re-enactment events.
Coun Adam Kent, Cabinet Member with Responsibility for Finance, Corporate Services and Business at Worcestershire County Council, said: “These awards are a tremendous achievement and a proud moment for the whole county.
“To see Worcestershire businesses recognised on the national stage, and in such numbers, speaks volumes about the talent, dedication and creativity of our tourism sector.”
“Tourism is vital to our local economy, supporting jobs, livelihoods and communities across the county.
“I want to congratulate every one of our winners and finalists and encourage more of our brilliant businesses to put themselves forward for this year’s Visit Worcestershire Tourism Awards. Success like this puts Worcestershire firmly on the map as a must-visit destination.”
The VisitEngland Awards for Excellence celebrate the very best of England’s tourism industry, with all finalists progressing from regional competitions.
The Visit Worcestershire Tourism Awards, which act as the gateway to the national stage, are now open for applications and will close on Wednesday June 17.
Businesses can apply via: visitworcestershire.org/tourism-awards.
