The argument over whether we have free will is one that has baffled philosophers for centuries, and now the abundance of offers and promotions guiding people’s decisions has added another factor to this equation.
Are we making our own decisions about what we want to purchase or where we want to go? Or has the marketing become so good that we’re now being expertly guided towards the things we choose? This isn’t just happening online either. In fact, some of the great deals and discounts around Redditch are clearly influencing people’s daily choices.
Promotions Make People Discover New Products
The online entertainment market has provided a great example of cleverly constructed offers and promotions. For example, at online casinos like https://casino.betfair.com/promotions, players will find promotions such as free spins deals, which can only be used with specific games. This leads players to try out titles that they may not have thought of playing before and can help them discover new genres.
This is seen through expertly constructed marketing campaigns as well. Netflix has masterfully done this with various shows, with Squid Game and Money Heist being a couple of prime examples. In the past, some viewers may have been put off by foreign language shows, but the streaming giant turned them into such sensations through social media campaigns that people found them impossible to ignore. According to https://www.netflix.com/tudum, these are the most popular foreign language shows on the platform ever.
Offers Are No Longer Just About Saving Money
Offers and promotions aren’t just about saving money these days. Instead, good marketers get people to try things that they may not have previously considered. Other benefits aside from savings are often emphasised too, with marketers often selling things such as health or lifestyle benefits, or exclusivity.
This trend of offers helping to shape people’s decisions can even be seen around Redditch. For example, Kingfisher Shopping Centre’s site (https://www.kingfishershopping.co.uk/offers/) now allows customers to filter through the food and drink options in the eating section by offers. There are also convenience features such as click-and-collect that may influence what customers decide to go for. There’s an online newsletter for the shopping centre where they can find news and offers as well.
App Notifications Can Influence Daily Choices
Many businesses in Redditch have gone down the route of having their own apps, or at least being included on wider app services that provide information about the area. For example, some pubs in Redditch such as The Rose & Crown are part of the Sizzling Pubs app. This enables them to send notifications to customers, with information about discounts and seasonal specials.
When you get notifications about deals on your phone before you’ve even thought about what you want to buy, you’re going to be impacted by these external factors and may be swayed to take advantage of an offer.
Promotions and special deals are changing the way people spend, and it’s now being seen around Redditch. This is a good thing, as it means that you don’t have to spend as much time thinking about where to shop or eat. A lot of the time, deals help do the decision-making for you.
Written by Ben Spencer
