A TEAM from Redditch-based recycling not-for-profit group, Every Can Counts, took part in Red Bull’s famous Soapbox Race last weekend.
The four-person crew designed and built a recycling-themed soapbox to take on the course in front of thousands of spectators at London’s Alexandra Palace.
Inspired by a classic VW Beetle and incorporating recycled cans into the engine detail, Every Can Counts’ design took on the thrilling track, racing against 59 other teams.
This year, Every Can Counts’ notched up its fastest Soapbox Race time at just over 40 seconds.
Canzee, Every Can Count’s iconic mascot, created from 400 recycled drink cans, made a special appearance as the driver of the soapbox.
Chris Latham-Warde, programme manager for Every Can Counts, said: “This is our third year at the Red Bull Soapbox Race, and it’s one of the highlights of our calendar.
“The atmosphere is brilliant, the crowds are huge and so engaged and it’s a fantastic chance to show off our soapbox design while reminding people why recycling matters – especially on the go.
“An aluminium can you recycle today could be back on the shop shelf as a new can in just 60 days – and that cycle can continue forever.
“That’s what makes aluminium so valuable and why every can really does count, including at events like the Soapbox race.”
