LEADING national family entertainment centre brand 360 Play FEC is to open in the Kingfisher Shopping Centre.
Already established as a leading brand name within the UK’s children’s entertainment centre sector, with four existing successful venues in Milton Keynes, Stevenage, Leicester and Basildon, the newest 360 Play site will be located within the Kingfisher, a departure for the firm as all the other 360 Play venues are sited on leisure parks or similar.
The opening of the latest 360 Play venue is scheduled for mid-February 2017 on the site of the 12,000 sq. ft. former Woolworths unit.
The newest 360 Play FEC will follow the company’s play time ethos and provide to the families of Redditch space and time to play without the distractions of modern life. With a wide range of activities for all young children, from toddlers to 10-year-olds, 360 Play also actively champion parents getting involved too, so families are encouraged to put away their phones, stop thinking about the to do list and just play!
Among the attractions will be a two-storey play structure, dodgem cars, a carousel, creative and messy play and the 360 Street imagination play zone, a feature at all 360 Play sites.
This is made up of individual play units such as a fire station, supermarket, pizza parlour, vets, car garage/body shop and dressing up boutique and is designed to stimulate the creativity in young minds, while also providing an opportunity for parents to get involved in play with their children. A party zone offering a dedicated area for children’s parties will also be included.
“We are delighted to announce the planned opening of our fifth 360 Play family entertainment centre in the UK,” said managing director Duncan Phillips, “and are particularly excited to be moving into a shopping centre location.
“We offer a unique product concept and will create a fun, stimulating, engaging and entertaining family play facility based on the successful model we have previously used. We can’t wait to start the build!”
Ken Ford, executive director at Capital and Regional, owners of the Kingfisher Shopping Centre, said: “We’re delighted to welcome 360 Play to Kingfisher Redditch. When it opens in February, it will offer our customers an entertainment offer that will be unrivalled in the area.”
