THE locally based Purity Brewing Company and Coventry’s Ricoh Arena are celebrating after achieving Cask Marque accreditation for the quality of the Purity beers served at the stadium – a UK first.
The award-winning brewery, located between Studley and Alcester, has two of its cask ales, Pure UBU and Pure Gold, across five of the Ricoh Arena’s concourse bars and a further bar in the arena’s Ericsson Exhibition Hall.
The multi-purpose venue in Coventry, an international destination for sport, business, and entertainment, has become the first stadium in the UK to be awarded Cask Marque status, the independent award usually reserved for pubs serving great quality cask ale.
Cask Marque recognises excellence in the service of cask ale, taking into account the quality of all cask beer on every bar, including temperature, appearance, aroma and taste.
Paul Halsey, Purity managing director said: “At Purity we pour our heart and soul into every last drop of beer we produce, with dedicated training support for venues to stock and serve our beer for that perfect pint.
“We are all extremely proud of this accreditation and it’s a testament to the Purity team and everyone at the Ricoh Arena who looks after our beer there.”
