A REDDITCH fish and chip shop have almost reached top ‘plaice’ in a national competition after being crowned the top shop in Worcestershire.
The Golden Carp Chippy was named the best Worcestershire chip shop on Monday (September 19) and is one of the UK’s top 20 fish and chip shops in the 2017 National Fish & Chip Awards.
The shop in the Matchborough Centre owned by Theo Ellinas, must now battle against Oldswinford Fish & Chips in Stourbridge to become the Midlands’ best fish and chip shop and to secure a place in the next round.
Throughout September, Seafish appointed judges will visit the shops to complete mystery shopper assessments and all aspects of the business will be scrutinised, including shop appearance, raw materials, staff training, customer service, practices and techniques, packaging, sustainability policies and the quality of the fish and chips.
The winning shop in the West Midlands region will then compete against nine others from around the UK for the ultimate accolade – Independent Takeaway Fish and Chip Shop of the Year Award.
Golden Carp Chippy owner Theo Ellinas, said: “To be in the top 20 in the UK is really great – but the hard work isn’t over yet.
“It’s all about teamwork and making sure the customers and the team are getting the most out of the shop, because I think this really reflects in the overall experience.
“I also believe that our locally sourced, fresh produce make a big difference.”
Mr Ellinas wants people of all ages to really enjoy eating fish, and has devised some slightly modern and luxurious twists on the traditional fish and chip supper, with fish goujons and fresh cod roe on offer alongside firm favourites, battered cod, plaice and haddock.
Before the final, the regional winners – from Scotland, Wales, Northern Ireland, North East England, North West England, Midlands, Eastern England, London & South East England, Central & Southern England and South West England – will also embark on a study trip to Norway, sponsored by the Norwegian Seafood Council where they will learn about the supply of fish from Norway to the UK.
Marcus Coleman, Chief Executive at Seafish, said: “The Independent Takeaway Fish and Chip Shop of the Year Award is one of the highest honours a fish and chip business can receive so I would like to offer my congratulations to the shortlisted businesses and wish them the best of luck as they battle for the regional titles.”
Culminating in an awards ceremony in London next year, The National Fish & Chip Awards are recognised as one of the most prominent seafood industry events in the UK.