ABOUT 1,000 vehicles a day have been found speeding along a Redditch road.
Mobile speed cameras will now be operating along Holloway Lane in Lakeside to enforce the 30mph limit.
Bosses at West Mercia Safer Roads Partnership say the move is in direct response to data showing drivers regularly travelling faster than the speed limit as well as a number of collisions that have occurred at the site.
Between 2011 and 2013 one person has been killed or seriously injured and there have been three collisions where someone was slightly injured on the road. Analysis of driver speeds along the route said 40 per cent of motorists are currently travelling above 35.9mph, equal to about 1,000 vehicles a day breaking the limit.
Anna Higgins, communications manager at the Safer Roads Partnership, said: “The new enforcement site on Holloway Lane aims to reduce collisions and casualties and make the road safer for all those who use it.
“We hope that the new site will improve compliance with the speed limit.”
The site is part of the partnership’s core speed enforcement work which targets sites where there is a history of road traffic collisions and casualties. Speed cameras are also used at sites of ‘community concern’ where residents in an area are worried about speeding and data demonstrates there is an issue with motorists driving above the limit.