The world is pivoting increasingly towards digital leisure experiences, with people turning to online options for many of their entertainment needs. Startups need to tap into this market, as it’s only going to continue ballooning in the years ahead.
To set up solid digital leisure experiences, start-ups often need physical headquarters in the real world. Redditch could position itself as a hub for these digital startups thanks to its affordable office space and strategic location connected to Birmingham and the West Midlands.
Digital Leisure is Going to Continue Ballooning
According to the latest figures, adults in the UK now spend more time on mobiles than they do watching TV. People are online for an average of 7.5 hours per day, using the internet for both work and leisure. People can’t get enough of the myriad options available online, and there’s so much potential to expand on what already exists.
The online casino industry is a prime example of how the digital leisure industry can evolve. There are now casino guides to help players navigate the sheer amount of content out there, ranging from information about how to find the best Egyptian slots to instructions on how to play video poker.
Because there’s no limit regarding space online, digital leisure companies can keep getting bigger and adding more content. At online casinos, this has come in the form of introducing more slots, and additional categories such as live casino.
Netflix and other streaming services keep bringing in more content as well, along with new ways to watch. For example, the original streaming platform has now turned to live offerings and games, giving people even more reasons to stay on the app.
Affordable Office Space Could Attract Small Businesses
Because online entertainment platforms are always adding more content, there are plenty of opportunities for start-up businesses to get involved with the digital leisure industry. Involvement in this thriving sector can range from starting a new entertainment site, to providing content for existing sites.
To start a successful business, one of the most important things is to secure office space that doesn’t come with hefty overheads. That’s what makes Redditch such an attractive option, as there’s plenty of affordable office and coworking spaces available in the area. East Moons Moat, for instance, is one location that has affordable offices with high-speed internet ready to go.
Another great thing about Redditch is that its proximity to Birmingham means it’s easy to attract talented tech experts from the bustling city. It allows people to enjoy suburban lifestyle in their workplace, but with easy access to the benefits of the city and its transport links.
There are already a few IT and tech companies in Redditch, and adding more to those could lead to the development of a rich tech ecosystem. The focus of any start-ups should be on digital leisure, as this is clearly an industry that’s going to continue expanding rapidly over the next few decades.
Article written by Ben Spencer
