From MasterChef to Master of Slots: exploring the Gordon Ramsay slot and its culinary theme - The Redditch Standard

From MasterChef to Master of Slots: exploring the Gordon Ramsay slot and its culinary theme

Redditch Editorial 9th May, 2023   0

The online gambling industry has seen a surge in the popularity of branded games in recent years, with the top slot sites UK adopting this newcomer trend.

As with every unexpected partnership in the showbiz industry, the Gordon Ramsay slot machine became a talking point in the gambling world as soon as word got out. This culinary-themed slot game has captured the attention of many players, both fans of the celebrity chef and avid slot machine enthusiasts.

The inspiration


The beginnings

In case you didn’t know, Gordon Ramsey is a famous chef who’s hosted both the UK and US format of the cooking competition show Hell’s Kitchen. It uses a progressive elimination format to find each season’s winner from a pool of 20 to 12 aspiring chefs.

The televised competition first appeared in 2005 and has been running for 22 seasons, with another one in the making. In addition to the Hell’s Kitchen brand, Ramsey’s name is also associated with other popular television shows: Kitchen Nightmares, The F Word, and Masterchef.

Developing a World Renown Brand

Gordon Ramsey proved to be more than a legitimate chef. Combining his cooking skills with marketing, he put his name on the cover of 26 books and reached millions of subscribers through two highly successful YouTube channels. Besides this media buzz, Ramsey developed a lucrative restaurant business of 35 locations worldwide.

Expanding the Trademark

Since the Hell’s Kitchen show aired for the first time nearly two decades ago, Ramsey developed a world-renowned brand around it. He opened the first Hell’s Kitchen branded restaurant in 2018, and since then, the British cook’s restaurant chain has expanded to five locations in the US and one in Dubai, with plans to open a new one in Miami by mid-2023.

Apart from offering a fine dining experience, several other operations provide services and products under this brand, including appliances, bakeware, cookware, tabletops, BBQ and grill accessories.

From MasterChef to Master of Slots


Themed Slots Rising

The trend of branded slots is not new, but it has gained momentum in recent years as more and more online casinos partner with celebrities and brands to create unique slot games. The celebrity endorsement adds an extra layer of excitement to the game, and players enjoy the novelty of playing a slot machine with their favourite celebrity or brand.

Branded slots also provide a lucrative opportunity for online casinos. By partnering with well-known brands and celebrities, online casinos can attract a broader audience and increase player engagement. The popularity of branded slots has led to more competition among online casinos, with many new slot sites popping up to meet the demand for unique and immersive slot games.

Gordon Ramsey’s Hell’s Kitchen Themed Slot

Entering the gambling industry with an online slot branded Hell’s Kitchen may not be accidental since one of the same brand restaurants Ramsey owns is located in the Caesars Hotel & Casino in Atlantic City. Now, let’s talk about the Gordon Ramsay slot machine and what makes it so appealing to players. Its culinary theme and celebrity endorsement set the Gordon Ramsay slot apart from other casino games. Fans can now combine their love for the celebrity chef with their passion for online gambling.

The slot game, named after the cook’s reality show Hell’s Kitchen, was developed by NetEnt and featured the famous chef’s likeness, the game’s design and graphics capture the essence of Gordon Ramsay’s cooking style and brand, including symbols such as knives, cutting boards, and dishes inspired by his restaurants. The game has five reels and 20 paylines, with features such as free spins, multipliers, and bonus rounds. The game has low volatility combined with an RTP of 96.07 per cent and a top prize of 1000x.

If you’re a fan of the Gordon Ramsay slot machine or any other branded slot, choosing the best online slot sites to play on is essential. The top slot sites offer various slot games, including branded slots, and provide a safe and secure environment for online gambling. When choosing an online casino, read reviews and check for licensing and security measures.


Gordon Ramsay proves to be more than a mastermind cook. His unique marketing skills have gained worldwide recognition through a successful mix of media coverage and premium services and products.

From top-notch restaurants to branded merchandise, arriving at slot machines and the trend of branded slots in the online gambling industry, Gordon Ramsey provides a unique and exciting experience for his fans and admirers.

Article Written by Clara M.S.


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