A REDDITCH woman has taken TikTok by storm by sharing her make-up routine, becoming a brand ambassador.
A heartwarming video featuring 103-year-old Joan Partridge, who lives at Millcroft care home, applying her signature rouge blusher has gained over 180,000 views, earning her widespread adoration and role as an influencer for Collection Cosmetics.
Joan, known for her radiant smile and upbeat personality, is a beloved resident.
The viral video, filmed by lifestyle manager, Sophie Childs, captured Joan sharing her decades-long ritual of applying rouge, with the idea for the video sparked during a casual chat between Joan and Sophie about make-up.
Overwhelmed by the flood of positive comments, Joan said she couldn’t believe how many people connected with her story.
The video’s success caught the attention of Collection Cosmetics, who reached out via a comment on Millcroft’s TikTok.
A direct message followed, proposing an influencer partnership. Joan, thrilled by the opportunity, said she is eager to dive into her new role as a brand influencer.
As an influencer, Joan plans to create more videos showcasing her full make-up routine, using her trusty sponge and the new products from Collection Cosmetics.
She said: “I know I’m 103, but I still like my make-up. I do it every morning. I didn’t think I would have gained so much attention. I was shocked and overwhelmed.
“It was lovely to share my way of applying rouge because I’ve done this for many years. I’m excited to see the collection of make-up. I can’t wait to get some more make-up and show everyone my whole routine.
“Beauty to me means natural all over. It’s nice to feel good about yourself, no matter how old you are – you can’t go without your rouge.”
A spokesperson for Collection Cosmetics said: “We love seeing Joan share her make-up tips with such confidence and authenticity.
“Her approach to blush makes her the perfect example of a real-life beauty ambassador, celebrating individuality, self-expression, and the belief that beauty knows no boundaries.
“We can’t wait to see more from Joan and hope the younger generations feel inspired by her effortless style.”
Click here to view Joan’s video.
