A REDDITCH company has seen a forest of 1,000 trees being planted to celebrate new staff joining the award-winning business.
Sigma Connected of Prospect Hill has purchased a forest of young trees with the aim of helping to cut carbon emissions and to celebrate new colleagues completing their probationary periods at the firm.
The firm, which offers ‘white label’ customer contact centre services across the energy, water, retail and financial services, has signed a partnership with international environmental charity Treedom for The Sigma Forest, with thousands more trees to be planted in the coming years.
As part of the initiative, Sigma Connected staff receive a photo of the moment the tree, which could be a fruit tree or another species, is planted in either Tanzania, Ecuador or Madagascar.
They then receive regular updates about the tree and the farmer caring for it.
Jo Regan-Iles, Group People Office at Sigma Connected, said: “We are committed to reducing our carbon footprint, which means more than just taking real measures to cut the amount of CO2 we produce.
“By gifting a tree to each of our colleagues we’re not only recognising their achievements and growth to come with the firm, but also demonstrating our commitment to them and to the planet.
“We are delighted to be involved in the Treedom initiative and look forward to partnering with them for many years to come.”
Founded in 2010, Treedom allows people to adopt or dedicate a tree, improving the environment and helping to provide social benefits to farmers and their workers in Tanzania, Ecuador and Madagascar.
Since 2010, Treedom has planted more than one million trees in Africa, South America and Italy.
