AN Alcester florist has praised the town’s community spirit as more and more customers are heading back to the high street – and into her shop.
Wendy Higgins, who runs Wild Bunch with her husband Justin, had to close completely during lockdown, resulting in a significant loss of business.
But since reopening, customers have been coming back, with many determined to help the Alcester high street instead of going elsewhere.
Wendy said: “You get a real sense of community spirit in Alcester – this is a town where everyone looks after each other.
“But although it’s not going to be easy, I’m quietly confident we can get back on our feet and continue to prosper.”
Wendy has been a florist for more than 30 years, and originally got into the profession after missing out on becoming an interior designer.
“I failed a really important art exam,” she said.
“My mum told me to ‘just become a florist’ – and I’ve done pretty well since then.”
The Mayor of Alcester, Councillor Gill Forman said: “Wild Bunch is a great example of a shop reaping the rewards of building strong links with its local customers.
“This is a trend that has been repeated across Alcester – we’re a town that cares about its local businesses.
“Wild Bunch’s flowers are simply beautiful, and I hope they stay in Alcester for many years to come.”