AHEAD of today’s Shrove Tuesday, Aldi has donated a selection of pancake-making kits to The Starting Well Partnership Bromsgrove and Redditch.
The organisation helps parents, families, children and young people to lead happy, healthy and fulfilled lives.
The kits, shared through charities and foodbanks across the UK, provide families with all the ingredients they need to take to the kitchen this Pancake Day.
The donation is part of the supermarket’s partnership with community giving platform Neighbourly, which sees Aldi donate surplus food from stores to help support its local communities.
Louise Hall, from Starting Well Partnership, said: “It’s fantastic that Aldi run initiatives like this one and we feel very fortunate to be a part of it.
“We are looking forward to giving the kits out alongside our Home Picnic Hampers, so that local families can enjoy pancakes and have some half-term fun, even under the current circumstances.”
Mary Dunn, managing director of Corporate Responsibility at Aldi UK, said: “We hope our pancake kits help spread a bit of joy to families, providing them with the ingredients to cook up some tasty creations in the kitchen.”
Steve Butterworth, from Neighbourly, added: “We believe every child should get to enjoy the fun and deliciousness of Pancake Day, no matter what their situation.
“Aldi’s additional donations will go a long way to putting a smile on children’s faces this Pancake Day.”
Aldi’s partnership with Neighbourly donates 650,000 meals a month to charities throughout the UK. Donations to support children and families are increased during school holidays as part of the supermarket’s Community Cupboard programme.
A record-breaking one million meals were redistributed over the recent Christmas holidays, with approximately 800,000 meals going to community groups supporting children.