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22nd May, 2022

Aldi offer 'virtual tour' of plans for new store at Kings Coughton

Ross Crawford 19th May, 2020

GERMAN discount supermarket giant Aldi is preparing plans to bring a new food store to Kings Coughton near Alcester and is inviting views form the local community.

The proposals will see the Broad Lane Leisure site on Birmingham Road, Alcester, transformed into an Aldi food store with 101 car parking spaces.

As part of the firm’s commitment to community consultation, Aldi has written to more than 2,000 local properties inviting them to attend a virtual public exhibition at

The virtual exhibition will run from Wednesday, May 20 to Tuesday, June 2, 2020 with a live chat feature hosted between 1pm and 4pm on Wednesday, May 20.

People will be able to view the plans and provide their feedback via an online questionnaire.

The move comes less than a year after Aldi were refused planning permission to expand it’s store on the A435 Birmingham Road in Studley.

The company had wanted to expand the store there by a third, demolishing two neighbouring houses (both owned by Aldi) to re-position the entrance and expand the supermarket to the front and side and increasing the size of the car park – into the Green Belt – from 91 parking bays to 123.

However permission was refused by Stratford District Council after strong protests from Studley Parish Council and local residents.

The proposed site at Kings Coughton, Alcester would be close to the A435 Alcester bypass traffic island.

If approved, it is expected the Alcester store will create around 40 to 50 new jobs for local people, as well as providing further employment opportunities during construction and in the supply chain.

Aldi property director Simon Glover said: “We are delighted to announce our plans to open a new Aldi food store in Alcester.

“With the nearest Aldi stores over four miles away in Studley, and eight miles away in Stratford-upon-Avon, a new store for Alcester will not only mean saving money but travel time too.

“We are excited to bring our award-winning products and fresh produce to the community, improving customer choice and creating much-needed local jobs.

“We want to hear from local people before we submit a planning application to Stratford-on-Avon District Council, and encourage residents to attend our virtual public exhibition and let us know their views on the proposals.”

As well as attending the virtual exhibition by visiting the project website, people can also provide their feedback by contacting the project team on Freephone information line number 0800 298 7040 or emailing


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