8th Jul, 2020

Big plans for Arrow Valley Lake Visitor Centre as Rubicon Leisure take over

IT’S business as usual at the Arrow Valley Lake Visitor Centre after it came under the wing of the borough’s brand new company Rubicon Leisure.

The centre joins the Palace Theatre, Abbey Stadium, Pitcheroak Golf Course, Forge Mill Needle Museum and Bordesley Abbey, as well as some of the town’s community centres in the Rubicon portfolio.

The firm, known as a Local Authority Trading Company, is a special kind of limited company that’s owned by the council and has its business plan set by the council, but that can act like a private company in certain ways.

It’s mission is not only to deliver better leisure services to the people of Redditch but also help the borough council achieve its savings targets by havign a dedicated team concentrating solely on leisure facilities in the town.

“Arrow Valley Visitor Centre became part of the Rubicon Leisure portfolio of facilities from April 1,” said business development manager Matt Hartles.

“The company and Council have already taken steps to improve the current offering and over time these will be become more visible to the public.

“The site will run ‘business as usual’ in the first instance and will undergo an official opening towards Whitsun.”

The centre is open to the public seven days a week and offers the Lakeview Café, conferencing and meeting room facilities, fishing peg bookings and even food for the ducks.

Areas at the centre currently being considered and in development include new signage, possible dog friendly areas, internal and external decoration, new servicing of equipment, improving the landscape, and an internal and external events programme.


Now, every week, you can also listen to a roundup of Redditch Standard Local News.

Public Notices

View and download all of the public notices in the Redditch Standard.


Find a career you'll love with our free career finder website.


Check out the latest videos on our YouTube channel.