Booming business sees Redditch gymwear AYBL expand premises - The Redditch Standard

Booming business sees Redditch gymwear AYBL expand premises

Redditch Editorial 27th Jun, 2021   0

REDDITCH-based sport and leisurewear firm AYBL is expanding its operations, adding 15,000 square ft to its warehouse space with a new-look head office.

The news comes just weeks after owners and brothers Reiss and Kristian Edgerton announced a ten-fold growth in just 24 months.

The facility, offering a total of 23,000sq ft space, is located in a former tyre recycling facility in Redditch, and will accommodate the company’s fast-growing workforce, including recently appointed operations manager, Paul Maynard.

Packing and distribution operations will now be based at the new location, which is next door to AYBL’s current Broad Ground Road HQ, from where approximately 40,000 products will be shipped each month, reaching 200,000 during peak periods.

The gymwear brand was launched by Reiss and Kristian in 2018, and in they March, reported a record turnover of £10.3million after just three years of trading.

Reiss said: “We’re over the moon to open our new office, where all business functions will operate under one roof.

“With a fast-growing team and orders increasing daily, expanding our previous 8,000 square ft office was essential to facilitate the ongoing growth of the business.

“AYBL has come a long way since my brother, Kristian and I launched it from our living room three years ago.

“We had a simple vision: to provide a product that offered affordable quality, while ensuring we looked after our customers at every step. Three years on, we’re helping more people than ever to be the best versions of themselves – providing clothing that not only looks and feels good, but never compromises on performance.”

Kristian said: “It was important that our new office not only allowed us to meet current demand, but also offered space to grow. The expansion marks the start of the next chapter for the business, with many exciting plans in the pipeline.”

To view their collection, visit

Business Directory

From plumbers, to restaurants, we can provide you with all the info you need.


We can provide all of your printing needs at competitive rates.


Find a career you'll love with our free career finder website.

Online Editions

Catch up on your local news by reading our e-editions on the Redditch Standard.