TWO award-winning drink brands are celebrating a pivotal partnership thanks to the launch of a new special-edition gin.
Purity Brewing Company in Alcester and Warwickshire Gin Company in Leamington have announced a collaboration to create the 40 per cent ABV Emperor Dry Hopped Gin.
It is a particularly special recipe for the Purity team as it is made with a new English hop variety named in memory of the company’s late co-founder Jim Minkin who, outside of brewing, enjoyed a passion for Roman history.
Minkin established Purity, in Great Alne, in 2005 with Paul Hasley on a joint mission to ‘brew great beer without prejudice, with a conscience and a consistency and attention to detail’.
Paul Brazier, head of marketing at Purity, said: “Emperor hops resonated with Jim’s love for Roman history.
“In his time off he could be found wandering the local area looking for earthworks that would suggest Roman camps, buildings and roads.
“Whilst experimenting with the wide variety of hops Purity use, it was decided Emperor hops in combination with the Mediterranean and ancient fruit Bergamot and Black Tea, deliver the best subtle citrus kick and complex flavour notes to create a unique, quality and exclusive handcrafted Gin.
“We are delighted to be working with Warwickshire Gin Company whose twin passions are high-quality craft gin production and a love of local history.
“Emperor Gin is completed with branding design that stays loyal to that history theme, but with a nod to the hoppy, Purity twist.”
Central to Purity’s ethos is a strong commitment to supporting the environment.
Purity only uses natural ingredients, supports recycling programs and respects the local community and environment.
Dave Blick, who established Warwickshire Gin Company at Victoria Business Centre, said: “We first collaborated with Purity Brewing Co during the Covid pandemic, at a time when we were selling other local produce on our website.
“We’re admirers of not just their beers, but also the company’s values, which are aligned with our own.
“When we were asked to help develop a Hop-infused gin we jumped at the chance.”
Visit puritybrewing.com/emperor for more information.
