Distribution firm Avon Freight Group moves into Redditch Velocity 42 site - The Redditch Standard

Distribution firm Avon Freight Group moves into Redditch Velocity 42 site

Redditch Editorial 28th Oct, 2019 Updated: 28th Oct, 2019   0

THE Avon Freight Group has taken the largest unit at the new Velocity 42 industrial development on Old Forge Drive, Redditch.

It creates a 93,720 sq ft storage and distribution facility to enable the company to grow in line with its customers’ needs.

This is the second occupier to Velocity 42, where brownfield regeneration specialists St Francis Group and the Richardson family have developed 330,000 sq ft of speculative space to attract new business to Redditch and to assist occupiers in their growth plans.

The first tenant was a local family-owned business, Heartbeat UK, who moved into their 45,462 sq ft unit in August.




Avon Freight Group is expected to move in on November 1, with its current site in Hemming Road remaining as its headquarters.

Richard James-Moore, of Birmingham property experts JLL who advised on both transactions, said: “The park’s name came from its location between junction 2 and 3 of the M42, which is a long-established area for distribution and manufacturing companies, and St Francis Group were so confident of the demand that they decided to proceed in a single phase, and on a speculative basis.


“It has been particularly pleasing that the first two occupiers are exactly the kind of company for which the scheme was intended. Locally based, successful and ambitious, who are winning new clients, and need quality space in which to continue their growth.

“Heartbeat UK purchased their unit and Avon Freight have taken a 15-year lease, a clear indication of confidence in both their prospects, and the future of the park itself.

“We’re already in discussions with other potential occupiers for the remaining three units, and I’m optimistic that we’ll be able to announce a third occupier before the year-end.”

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