‘DON’T be a tosser’ is the slogan of a new anti-litter campaign launched across Warwickshire.
The drive comes in response to a surge in littering in parks and open spaces.
When Warwickshire County Council demonstrated this to the public several residents asked if it would consider running a campaign that has been used successfully in New Zealand and elsewhere in the UK.
Given the extent of the littering, and the sheer volume of additional waste, the council agreed.
County Councillor Heather Timms, Portfolio Holder for Environment and Heritage & Culture said: “We are fully behind this campaign, and although we appreciate the language used is not in keeping with our usual approach we agree with our colleagues at borough and districts that the issue of littering warrants such a hard-hitting campaign.
“Clearing up litter nationally costs taxpayers almost £1billion a year but more importantly we are still amid a global pandemic and there is a significant increased risk of spreading Covid-19 through littering.
“This campaign is aimed at telling the litter louts just what the rest of us think: there are no excuses so take it home.”
The posters will be put up in local parks and open spaces by community champions and council staff over the next few weeks and will also feature on social media..
