GIVING up his day job to launch a unique product has proved the right decision for a Redditch man.
James Day joined forces with London-based Josh Shires and James Griffiths to raise £10,000 to fund Mous Musicase – which combines headphones with an iPhone case to combat issues with lost or tangled earphones.
The trio reached their target this week on Kickstarter, a website which allows users to pledge money towards an idea they like and get rewards such as free items in return.
The 22-year-old gave up the corporate job he had started after graduating from the University of Nottingham with a finance, accounting and management degree to work on the project – meaning when he travels down to London for networking and meetings he has been ‘sofa surfing’ with friends.
He told the Standard: “Both James and I quit our jobs three months ago to take on the project full time. It’s really crazy but you’ve got to take the risk if you really want to make it work.
“We get so many messages and opportunities through Kickstarter and we really need to follow up all the leads. If you believe in the product enough then it is worth doing.
“We are getting very strong feedback all the time and people love the fact it looks quite quirky and we do a range of colours.
“We were so ecstatic to reach the target as it’s been such an up and down journey and such a relief to hit it. We will keep on pushing it as the better we do the more validation we have got that the product’s good.”
He added the money from the pledges would enable them to create the first batch of cases for the iPhone 6 and they were also in talks with distributors about getting the product out on the shelves of national stores.
For more information, visit www.kickstarter.com/projects/mouscase/mous-musicase-iphone-case-with-headphone-storage or search @Mouscase on Twitter.
