A REDDITCH man has invented the paw-fect gift for four legged friends.
Peter Hill is the man behind Pedaldish, an ingenious device which keeps pet food in a sealed container with a flap lid.
A cat or small dog can open the lid by stepping onto the ramp.
Inside is a shallow bowl for a single portion of meat and a deeper bowl for larger meals.
The clever invention not only means biscuits stay crunchy, but meat stays moist and the sealed dish also contains the smell of food.
“Unlike other pet bowls with lid, Pedaldish doesn’t use motors, electrics or sensors. Best of all there’s no batteries to replace,” said Peter.
The product launched this week and is initially on sale for six months exclusively at Pets at Home – both online and in selected stores.
Peter designed the prototype Pedaldish using parts from a pedal bin in his garage in Redditch.
“I would come home to find my cats’ pet food untouched and covered in fly eggs and I knew something had to change,” he said.
“I modified a pedal bin, fitted it with a ramp and taught my cats to step onto it when they wanted to eat.
“From that day I never lost pet food to flies ever again.
“Visitors saw my cats using the homemade feeder. When I started getting requests to make them, I knew it was something that could help other pet owners,” he added.
Once he had created a prototype, Peter worked with Blue Orchid, a Worcester-based business growth consultancy and the County Council’s Worcestershire Proof of Concept (POC) grant-funding programme to make his dream a reality.
Pedaldish costs £18 from Pets at Home.