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17th Jan, 2022

Going for gold! Alcester liqueur wins international acclaim

ARISTOCRATIC entrepreneurs from Alcester are celebrating further international success for their liqueur within the first 18 months of trading.

The Las Vegas Global Spirits Gold Award becomes the latest in a series of prestigious industry accolades for St Maur Elderflower Liqueur, produced by William and Kelsey Seymour, Earl and Countess of Yarmouth.

Chosen among 700 entries, the award now proudly sits alongside Best English Floral in the World Liqueur Awards, Great Taste Award 2 Star rating and an International Spirits Challenge Silver Award for the product, launched in lockdown.

William, who grew up at Ragley Hall in Warwickshire and is the eldest son of the Marquess of Hertford, said: “Perhaps, winning industry awards in North America could be considered a little bit ahead of the curve for a start-up craft drinks business from the heart of England, but we have big ambitions for St Maur as a brand, and we’re not afraid to put ourselves out there.

“It’s great to win an award and to be recognised on an international level. What’s important though is this also gives us the opportunity to let people closer to home, who have not tried our drink yet, know about St Maur. ‘Gold in Vegas!’ That can’t be bad!”

The judges were made up of a panel of highly respected and experienced experts in the spirits industry including journalists, distillers, mixologists, consultants, educators, bartenders, importers and brand ambassadors.

St Maur is a hand-crafted premium elderflower liqueur from the Heart of England which originated in a drink produced for guests on the couple’s wedding day four years ago.

Kelsey added: “There is a very obvious, but golden rule if you want to build a crafts drinks business – make sure you craft a good drink!

“This was another opportunity to put our drink to the test, with industry experts, in one of the hospitality capitals of the world. We were delighted to win gold.”

Visit https://drinkstmaur.com/ for more information.

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