23rd Mar, 2019

Hopes high for new Redditch link with Royal Enfield motorbikes in 2019

Correspondent 11th Jan, 2019

PLANS which could see a major European event held in Redditch was top of the agenda during talks between Council leaders and bosses of the iconic motorcycle brand Royal Enfield.

The possibility of such an event was mooted during the meeting as both parties look how they can work together in the future, to benefit each other.

The meeting follows an inaugural get together last year when the partnership between the motorbike giants and the Council was struck.

Both parties recognise that Redditch, as Royal Enfield’s birthplace, is an important part of the company’s brand although they acknowledged plans for the event are in their infancy.

“We are on the road to something huge for Redditch that will really put us on the map,” said Councillor Mike Rouse, portfolio holder for leisure and cultural services.

“We’ve got a lot of details and logistics to arrange, and as soon as we have solid plans we’ll publish them for all to see.

Council Leader Coun Matt Dormer, added: “It has been fantastic to meet with Royal Enfield who are keen to work with Redditch Borough Council on something spectacular for our town, which they recognise is the spiritual home of the Royal Enfield brand.

“This is something we can all be very proud of.”

Mark Spiller, European marketing manager at Eicher Motors, which owns the Royal Enfield brand, said: “We have been impressed by what Redditch has to offer and we’re excited to continue our talks.

“2019 is an exciting year for Royal Enfield and I am delighted that its birthplace will play a part in this.”

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