Industry 'Oscar' is icing on the cake for Alcester-based bakery Fatherson - The Redditch Standard

Industry 'Oscar' is icing on the cake for Alcester-based bakery Fatherson

Redditch Editorial 17th Feb, 2020   0

ALCESTER-based Fatherson Bakery has scooped a top award at the ‘Oscars’ of the Food and Drink Industry.

The Arden Industrial Estate business was named ‘Bakery Manufacturing Company Of The Year’ at The Food Manufacture Excellence Awards which attracts hundreds of entries from small start-ups to multinationals.

Fatherson owner and managing director Laurence Smith, said: “We are so proud as a team to win this award.

“To stand in the same category as well-known companies such as the Finsbury Food Group, Greggs and Wrights Food Group is just amazing and credit to the Fatherson team.




“This is the first year of ownership as an MD of Fatherson, with my wife and business partner Mark Lewis, and what a year we have had.

“This award would never have been possible without the passion, drive and commitment from everyone at Fatherson, so a big thank you to the whole team.


“We will continue to ensure that locally sourced ingredients and seed to shelf innovation, together with eco-friendly packaging and new product development that meet retailer and consumer needs, form the heart of what we do best at Fatherson.

And that ‘homemade taste’ and replicating the same much loved baking practices used in the home kitchen will never be compromised at Fatherson.

“Providing provenance, delicious food, honestly made with British ingredients will remain at Fatherson.”

Just 11 months ago the company launched a range of gluten-free snack bars, just one of 25 new products that have hit the shops with 30 more planned this year.

The company has also invested heavily in eco-friendly packaging and is looking to become the first bakery manufacturer to become completely eco-friendly on the packaging with 100 per cent recycled and recyclable packs.

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