7th Mar, 2021

It's good to talk: Redditch Sainsbury's spearheads new chat initiative

SAINSBURY’S in Redditch has joined the conversation with the launch of a new community café scheme.

The store is one of 20 across the country trialling the new ‘Talking Tables’ intitiative which is designed to get being chatting and forge community connections in the supermarket.

The new scheme, which has just launched, will see one table in its café designated as a ‘talking table’ – inviting customers, colleagues and those in the local community to share a conversation together.

It’s been developed in close association with the Chatty Café Scheme – which was founded by Alex Hoskyn, who came up with the idea whilst in a Sainsbury’s café.

The move comes after Sainsbury’s Living Well Index showed that making community connections is one of the key drivers of living well, and this is the first of a number trials to explore how its role at the heart of communities can help bring people together.

Will Carpenter, store manager at Sainsbury’s Redditch , said: “We’ve always been committed to playing a key role in our community, and we’re proud to be part of this simple and innovative trial.

“We’re always looking for ways to further improve our customers’ shopping experience and now we’re pleased to be the place to not just a cup of tea and a slice of cake, but a chat too.”

A company spokesperson said: “The Sainsbury’s Living Well Index is a study into how the nation is living and what it means to live well.

“It found that one of the most powerful drivers of living well is simply spending time interacting with other people.

“We hope that by bringing people together at our Talking Tables, we can help our customers live better, every day.”

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