MORRISONS Redditch is selling oysters at 25p each in an effort to encourage shoppers to get in the mood for romance ahead of Valentine’s Day, as research shows that 60 per cent of people have never tasted nature’s most famous aphrodisiac.
Morrisons is pushing the salty mollusc because its own research has revealed that 40 per cent of people have never had the opportunity to taste an oyster. More than one in ten would like to try one but are put off by the price. Another 60 per cent are put off because they think they’ll dislike the taste and another one in five don’t know what to do with them. 21 per cent fear they won’t be able to open the tough shell.
Lee Van-Der-Heyden Store Manager at Morrisons Redditch, said: “Morrisons is making this exclusive shellfish affordable, offering customers a taste of luxury for the average price of a pack of crisps. Half of our British oysters end up being shipped abroad and we thought our customers might like more for themselves.”
The average cost of an oyster across the UK is £1.59, a whole £1.34 more expensive than Morrisons this Valentines. Oysters will be available at 25p in Morrisons Redditch from today (Monday, February 6) until February 14.
Morrisons has also created a short film capturing customers’ first experiences tasting oysters in-store https://youtu.be/WjwQgqhkjwo.
Visit your.morrisons.com/oysters/ for oyster tips and recipes.
