MORRISONS in Redditch is helping hopeless romantics navigate the year’s most difficult buying decision – what to buy your loved one for Valentine’s Day.
The supermarket has worked with relationship expert Sam Owen to create a ‘Love Calculator’ for its shoppers after more than a third of people said Valentine’s Day is the most ‘difficult’ buying occasion.
The ‘Love Calculator’, which will be offered to Morrisons Redditch’s shoppers in the run up to Valentine’s Day, has more than 40 decision-tree questions covering relationship status, current romance levels and partner personality traits to help guide people to the right gift.
For example, a first time Valentine who wants to show their funny side is directed to heart-shaped crumpets whilst a married couple who have lived together for a few years are guided towards oysters to get them in the mood for romance.
Redditch store manager Timothy Jeffs said: “Choosing the right gift for Valentine’s Day can be difficult and we want to take the stress out of the occasion by helping our shoppers find the perfectly-judged gift. The ‘Love Calculator’ aims to make our customers’ lives just that little bit easier.”
Sam Owen added: “I hope the calculator can help all the hopeless romantics channel their thoughts and make the right gift decisions, so this Valentine’s Day is a love-ly one for all involved.”
The Morrisons ‘Love Calculator’ will be given away for free from February 11-14 and is available to try online at my.morrisons.com/valentines-day/morrisons-love-calculator
