MORRISONS Redditch is to hand out free fruit to children in its Warwick Highway store to prevent unsold fruit being thrown away, to offer young people one of their five-a-day, and to help make the shopping trip easier for busy parents.
The Free Fruit for Kids scheme will mean the fruit – which is ripe, sweet and of good eating quality – does not go to waste.
Nationwide Morrisons expects to give away 40,000 pieces of fruit every week within its ‘sell by’ window but is at risk of not being sold.
A range of ‘child friendly’ types of fruit – including bananas, apples, pears, sweet clementines, and satsumas – will be offered in the store’s entrance.
The fruit will be located on a wooden stand at the front of Morrisons greengrocery area.
Every morning Morrisons Redditch’s greengrocers will replenish the free fruit stand with produce that otherwise has a chance of being binned.
Timothy Jeffs store manager at Morrisons Redditch said: “Sometimes our store is left with unsold fruit and customers would prefer us to find a use for it.
“So we’re putting out fruit, that’s at risk of not being sold, for children to help themselves.
“It’s healthy for them, reduces food waste in our store and will help make shopping easier for parents.”