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27th Sep, 2021

MP highlights Redditch firm's key role in recycling aluminium

Ross Crawford 13th Sep, 2021

REDDITCH firm Alupro recently welcomed local MP Rachel Maclean and Council Leader Matt Dormer to its Brockhill Lane HQ to find out more about the firm’s role in helping the UK to improve its aluminium packaging recycling rate.

Alupro works with local authorities, the waste management industry and the wider packaging sector to stimulate the UK’s collection infrastructure.

As well as acting as the voice of the industry on issues of government policy and legislative development, it manages information and education campaigns to encourage participation in recycling schemes.

During the visit, the team discussed the circular properties of aluminium and highlighted the positive impacts of its MetalMatters and Every Can Counts initiatives, which have helped the UK to reach its highest ever aluminium packaging recycling rate despite the pandemic.

Tom Giddings, Alupro’s general manager said: “With a clear interest in reducing plastic waste and tackling marine pollution, it was great to speak to Mrs Maclean about the infinite recyclability of aluminium and its driving role within the circular economy.”

Mrrs Maclean said: “As an important organisation located within the constituency, I first met with the Alupro team in 2018 and was hugely impressed with the organisation’s diverse range of consumer engagement programmes and commitment to improving the UK’s aluminium packaging recycling rate.

“With several government policies set to impact the packaging industry over the coming years, it was fascinating to reconnect with Tom and the team to discuss the positive impacts that these could have and understand how legislation can act as an enabler to realising a circular economy for packaging materials.”


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