New partnership reduces waste and boosts support for charities in Redditch - The Redditch Standard
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New partnership reduces waste and boosts support for charities in Redditch

A REUSE scheme at the Redditch Household Recycling Centre is celebrating success over the past six months, diverting valuable items from landfill while generating essential funds for local charities.

The project, delivered through a collaboration between Worcestershire County Council, Severn Waste Services, Primrose Hospice and Family Support Centre, and Age UK North Worcestershire, has already made a significant positive impact.

As part of the scheme, a dedicated reuse container has been installed at the Recycling Centre, giving residents a convenient way to donate good-quality items they no longer need.

Instead of being thrown away, these donations are collected, sorted, and sold in charity shops operated by Primrose Hospice and Age UK North Worcestershire.

Coun Ian Cresswell, Worcestershire County Council’s cabinet member for the environment, said: “We are delighted this partnership is working so well and the volume of materials being reused is testament to the scheme’s success.

“As a result, we now have reuse containers at nine of our Household Recycling Centres, all supporting local charities and helping to divert materials out of the waste stream and into charity shops.”




Amanda Allan, CEO of Age UK North Worcestershire, added: “We are thrilled with the success of this project.

“Not only are we reducing waste and promoting sustainability but we’re also raising money to provide our important local services and make a real difference for our community.”


Ian McRoy, Primrose Hospice retail manager said: “We really appreciate the support from the council and Severn Waste Services to make this collaboration possible.”

Visit letswasteless.com for more information.