New Redditch Colour Palette artwork launched in Kingfisher Shopping Centre - The Redditch Standard

New Redditch Colour Palette artwork launched in Kingfisher Shopping Centre

Redditch Editorial 17th May, 2024   0

PEOPLE across the borough can now see the new Redditch Colour Palette public artwork in the Kingfisher Shopping Centre.

The supersized installation, which at 3m x 3m is the largest of all the colour palette’s across the country and abroad, takes pride of place above the atrium walk space at the Market Place entrance to the Kingfisher Shopping Centre.

The new Redditch Colour Palette is the result of hundreds of suggestions by local people, and the final inspirations for the six colour panels were voted for by the public.

The borough’s dedicated creative and cultural programme, Reimagine Redditch, partnered with The Colour Palette Company, Redditch BID and the Kingfisher Shopping Centre, to develop the project.

Those involved in the creation of the town’s new, unique artwork, came together at a launch celebration event on Tuesday evening.

Richard Bromhall, programme director for Reimagine Redditch, said: “Colour is such a foundational thing in our lives, it’s so familiar to everyone, so the opportunity to do something with colour about a place is just so exciting.

“And the thing that’s really interesting about this project is that it is shaped by local people.

“It takes on their character, this is a colour palette about Redditch and by Redditch people.”

“We can’t wait to see what they do with their Redditch Colour Palette.”

Adrian Field, general manager for the Kingfisher Shopping Centre, and chair of Redditch BID said: “We are thrilled to be supporting this exciting campaign and can’t wait to see and share the results.”

Muj Rahman, BID manager, said: “The Colour Palette is all about brightening up Redditch’s high streets and communities and gives everybody a chance to see Redditch anew through fresh eyes.

“It’s led by local people and will be a colour palette by them and for them. We are delighted to support this initiative and to see the change it will bring to Redditch.”


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