EUROPE’S biggest shoe retailer, Deichmann, is refurbishing its Redditch store.
The retail giant’s 207 metre squared unit in the Kingfisher Shopping Centre, is undergoing a £235,000 refurbishment to reflect the brand identity of Deichmann’s 3,700 strong global portfolio.
Like its counterparts, the Redditch store will benefit from a simple layout, with all the stock available on the shop floor so customers can easily locate and try on the style and size of their choice.
Deichmann will be celebrating the first official day on Saturday, June 16 and Sunday, June 17 with great in-store offers ranging from free shoes for the store’s first 25 customers on Saturday (up to £25) to limited edition bags, for the first 500 customers, featuring an image chosen by Redditch residents on social media.
Store manager Tammy Bradbury said: “The transformation currently taking place in our Redditch branch is incredibly exciting. We can’t wait to show off the new look to our loyal customer base, as well as future shoppers.
“The team are looking forward to celebrating the opening of our newly refurbished store on June 16.”
