REDDITCH firm Protex has been named as the first corporate sponsor of Redditch United in the Community.
The charitable wing of the Bromsgrove Road club was launched in October by club manager Darren Byfield and aims to tackle issues like anti-social behaviour and crime, as well as reducing health inequalities and increasing social inclusion.
Protex, based in Arrow Road and the largest manufacturer of over-centre fasteners and toggle latches in the world, joins other high profile backers including West Mercia Police and Redditch Borough Council.
The inspiration for the venture came from the popularity of Redditch United’s satellite club scheme – part of a wider Sport England-funded programme – that started in Matchborough back in March.
Following its success, a second satellite club was set up in Church Hill this summer.
These clubs now have more than 30 children regularly attending weekly evening football sessions at Arrow Vale RSA Academy and Church Hill Middle School.
The club now aims to roll the scheme out to other areas in Redditch with funding help from Protex.
At present, two further clubs are in the pipeline and it is hoped to expand the project in ways to benefit all of the community.
Protex managing director, Howard Cooke said: “When we heard about the beneficial impact this initiative has on children in terms of building self-confidence and self-esteem, as well as enhancing physical wellbeing, Protex was keen to get involved.
“We’ve become sponsors because we felt it’s vital to keep this momentum going and get more young people engaged in sport.”
The satellite clubs are targeted at people aged 14 to 19 and designed to provide them with positive role models and enjoyable sporting experiences to encourage them to become physically active.