LOCAL brewer Purity have launched their first new permanent cask beer since Bunny Hop four years ago.
The new best bitter, called ‘Jimbo’, marks a celebration of the life of Purity Brewing Company co-founder James Minkin who sadly passed away of pancreatic cancer earlier this year.
Brewed to showcase the very best in British and local ingredients, Jimbo is described as a classic British Best Bitter with a recognisable Purity character and balance of flavour.
James co-founded Purity, based at Morton Bagot between Studley and Alcester, back in 2005 with close friend Paul Halsey and was affectionately known to many as Jimbo.
A qualified accountant by trade, Jim had a huge passion for brewing which led him in the early days to take on the mantle of Head Brewer at Purity.
Brewer of the original line up Pure Ubu and Pure Gold, Jim’s passion for great tasting beer with real character remains in the DNA of the company to this day.
Purity has also announced that 5p from every pint sold of Jimbo will be donated to the Pancreatic Cancer Research Fund (PCRF), founded in 2004 by Maggie Blanks, following the death of her husband from the disease.
Pancreatic cancer has the lowest survival rate of all common cancers and PCRF is dedicated solely to funding more research into this aggressive and complex disease.
Paul Halsey said of the new beer: “2020 has been a tough year for everyone with the global pandemic and the sad news with my best friend Jimbo.
“I am incredibly proud of the beer we’ve created and I know that Jimbo would have been proud.
“The passing of Jim has left a huge hole in the Purity family – we hope that this beer does him justice and leaves a legacy as big as Jim’s heart and passion for Purity.”
October 2020 saw Purity celebrate 15 years of business with Jimbo as the first in a series of planned limited releases.