Activewear brand Aybl is to move its headquarters out of Redditch to a new purpose-built office at Blythe Valley Park in Solihull.
The company has acquired the 21,252 sq ft Juniper Building at the business park, which it will transform into a Grade A standard headquarters to support its expanding workforce.
Aybl was founded in Redditch and has been based in the town as it grew into an international activewear brand. The new Solihull site will offer employee wellbeing facilities including 122 acres of green space, walking and cycling routes, a Virgin Active gym and health spa, and on-site childcare. Blythe Valley Park is close to the M42, Birmingham Airport and Birmingham International station, and is already home to businesses including womenswear brand Lounge, alongside technology firms Siemens, Pinewood AI and Convergence.
Kristian Edgerton, co-founder and owner of Aybl, said:
“Our new headquarters mark an exciting milestone for Aybl, and a real investment in our future. As we continue to grow, we were looking for a space that would not only support our growing team and expanding operations, but that reflects our brand culture and vision.
“Juniper at Blythe Valley Park ticks all these boxes, offering everything from excellent transport connectivity to access to exceptional talent, and we’re looking forward to entering into this new chapter.”
The transaction was completed by commercial real estate firm CBRE, which said it continues to see strong demand for premium office space across the Midlands.
The relocation comes after a period of rapid growth for Aybl. In its latest full-year financial results, covering the 15-month period to 30 June 2025, the company reported revenue up 87% year on year to £72.4m, as it scaled internationally and expanded its product offer.
It has not yet been confirmed when the move to Solihull will take place, or what the relocation will mean for existing staff based in Redditch.
