REDDITCH e-scooter operator Bird has teamed up with a safety app to help protect its riders.
The smart app, Busby, brings up a rider’s contact details in the event of an emergency.
It also automatically rings the emergency services if the rider is unresponsive after 30 seconds.
And the app will alert other road users, such as cyclists, that e-scooter riders are nearby in hope of preventing crashes.
Bird general manager, Charlotte Bailey, said: “The safety of our riders and other road users is our top priority.
“Studies show that riding an electric scooter is just as safe as riding a bike, but we still want to go above and beyond.
“We’re thrilled to collaborate with Busby and to give our riders great perks for starting safe while on the road.”
Kirk Ryan, Co-founder of Busby, added: “Every year there are tens of thousands of incidents involving cyclists on the UK’s roads.
“As electric scooters become more prevalent in the UK we want people to be as safe as possible when riding.”
To download the app click HERE.
Bird helps cities and towns to reduce car trips and improve air quality.
It currently operates in 160 cities around the world.