Redditch firm's 'lonely aerosol' drive to boost recycling rates - The Redditch Standard

Redditch firm's 'lonely aerosol' drive to boost recycling rates

Redditch Editorial 20th Jan, 2022   0

REDDITCH-based Alupro, the aluminium packaging recycling organisation, has launched a campaign to encourage people to recycle their empty aerosol cans.

Running until February 21, ‘the lonely aerosol’ will see social media users targeted with a series of creative digital animations.

Sharing best practice recycling advice, each animated character has been specifically created to represent the diversity of aerosol containers found in the home.

From ‘Pump up the Volume’ a glamorous hairspray can to ‘Any Old Oil’ a wise old oil can, the fun personalities aim to show viewers the critical importance of aerosol recycling.




The campaign is part of a wider cross-industry programme, spearheaded by Alupro and run in partnership with members Ball Aerocan and the British Aerosol Manufacturers association (BAMA), which seeks to establish a proper baseline for aerosol recycling rates.

Although 95 per cent of UK local authorities offer a kerbside aerosol recycling collection, it is estimated only 46 per cent of aerosols are correctly separated for recycling by consumers.


“With the introduction of a Deposit Return Scheme (DRS) set to be introduced across England in 2024, estimates suggest that more than 70 per cent of drinks cans will be removed from kerbside recycling stream almost overnight,” said Tom Giddings, general manager of Alupro.

“This makes it imperative to improve recycling rates for other forms of aluminium packaging – including aerosol containers.

“However aerosols consistently top the annual list of confusing consumer packaging types.

“Furthermore, our own research has found that householders are more likely to landfill aerosol containers than separate them for recycling.

“Our campaign, ‘the lonely aerosol’, aims to convey an important message.

“As a society, we need to improve packaging recycling rates and, as an industry, we need to be aware that changes to Extended Producer Responsibility legislation will require evidence of good recycling performance.”

Alupro is based in Brockhill Lane. For more information about Alupro, or ‘the lonely aerosol’ campaign, visit recyclealuminium.org.uk.

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