Redditch housebuilder on the hunt for ‘Archi-tot’ to design future homes - The Redditch Standard

Redditch housebuilder on the hunt for ‘Archi-tot’ to design future homes

Redditch Editorial 30th Apr, 2024   0

A REDDITCH housebuilder has created a new role and is recruiting for an ‘Archi-tot of the future’ as part of its 50th birthday celebrations.

Redrow Midlands, currently building at Silverbrook Meadow on Foxlydiate Lane in the town, is calling on youngsters across Redditch to design a house suitable for 2074 – 50 years from now.

The newly created role comes as Redrow looks ahead to the next 50 years of housebuilding after celebrating its half-century anniversary this year.

From wallpaper that changes depending on your mood, to a fridge that restocks automatically, or a bathroom that cleans itself, the design must suit the needs of ultra-modern family life, while being energy efficient and built sustainably.

As well as a prize of £100, the winning Archi-tot’s school or college will also receive £150 in artwork vouchers.

The winner will also see their design planted in a time capsule in the ground at their nearest Redrow development, ready to be unearthed 50 years from now.




Imaginative youngsters across the region have until midnight on May 17 to submit their entries and be in with a chance of being named Redrow Midlands’ Archi-tot of the future.

The Midlands winner will join other successful Archi-tots chosen by other Redrow regions across the UK, with one overall winner to be announced later this year.


Elaine Cartwright, sales director for Redrow Midlands, said: “In our 50th year of housebuilding, we’re looking to the future by calling on Redditch and the Midlands’ most creative young talent to imagine what a home will look like in 2074.

“From convertible roofs for those hot summer nights, to self-tinting windows and robot gardeners who mow the lawn, we’re looking for the most adventurous and ambitious designs.”

Visit redrow.co.uk/midlands to apply for more information.

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