REDDITCH has been named as one of the top five towns or cities that families are set to visit in 2024, according to West Midlands Railway.
According to Google data, families are looking to make January more exciting this year, with certain locations increasingly growing in popularity.
Redditch has seen a 300 per cent rise of Google searches for days out and family days out in and around the borough.
Other destinations include Hereford, Telford, Wolverhampton and Birmingham.
Sophie Gardner, sales and partnerships manager at West Midlands Railway, said: “After the buzz of Christmas, January tends to be a slower, quieter month, with many people trying to recuperate – both physically and financially.
“But according to our analysis of Google data, it looks as though families are looking to make January more exciting this year by planning fun days out together in towns and cities across the UK.
“With more people feeling the pinch, it makes sense that rather than spending large sums of money on holidays abroad, families are opting for more frequent but more affordable local days out instead.”
