THE AWARD-winning Purity Brewing Company has entered into a licensing partnership which will see its brand in over 100 English Heritage sites across the UK.
The brewery released its English Heritage Collection as part of a celebration for both brand sustainability and its authenticity values.
The Best Bitter, Organic Craft Lager, and Low-Alcohol Pale Ale are available to buy in shops and cafes at many of English Heritage’s historic sites, including world-famous English medieval castles, and a Cold War bunker.
Purity was established in 2005 by Minkin and Paul Hasley in a mission to ‘brew great beer without prejudice, with a conscience, consistency and attention to detail’.
Paul Brazier, Purity’s head of marketing, said: “The English Heritage partnership has been born through a shared desire to leave a recognisable mark of quality, sustainability and authenticity on the world.
“Manifesting itself through our English Heritage Collection, celebrating the best of all things that have shaped our green and pleasant land.
“Our beers are as rich and characterful in flavour as our country is in history.”
He added: “This is a great opportunity to tell authentic stories through the eyes of national treasures.”
The brewery uses only natural ingredients and it supports recycling programmes to respect the local community and its environment.
It uses a unique ‘wetland system’ which helps minimise CO2 and reduce energy consumption.
Alexandra Bovey, English Heritage’s licensing and commercial development manager, said: “We’re so proud to have partnered with Purity, who we knew were a great fit as a responsible brewer caring about sustainable practices and never compromising on quality.
“The product range that is the result of months of joint development work are beautifully designed and we’re so pleased to be bringing this range to both our visitors, members and the wider public.”
Visit: puritybrewing.com/english-heritage-collection/ for more on the English Heritage Collection.
