REDDITCH Police were on Icknield Street Drive last Friday with their speed camera van as they built up to a national speed enforcement campaign.
The campaign aims to improve road safety and law enforcement and local officers are urging all motorists to stay safe and keep speeds down on the open roads of Redditch.
Speeding, as well as inappropriate speed, can have a devastating impact on the safety of all road users, increasing the risk of a collision and the severity of the consequences.
In the last three years in West Mercia 128 people have been killed and 1,019 seriously injured in collisions where speeding or use of inappropriate speed has been recorded as a contributory factor.
Throughout the campaign the Safer Roads Partnership, officers and community speed watch volunteers will be out and about in local communities doing a mixture of enforcement and education initiatives.
Superintendent Mel Crowther said: “Supporting this national campaign with local activities and increased enforcement is an important way of raising the issue and highlighting the dangers of speeding.
“There are many local residents whose quality of life is affected by people speeding through their community and families that unfortunately know far too well the devastating consequences that speeding and collisions can lead to.
“Apart from the obvious consequences if you are involved in a collision, if prosecuted for speeding, the minimum penalty is a £100 fine and three penalty points.
“You could also be disqualified from driving if you build up 12 or more penalty points within three years.”
The campaign runs until August 25.