A NEW national retail index has ranked Redditch higher than some of the UK’s supposedly top locations because of its popularity among well-heeled shoppers.
The findings come from Property Week’s Hot Retail Index 2020 which placed Redditch as the 54th most resilient retail location in the UK, despite the impact of Covid-19.
This puts it higher than Worcester, Solihull, Brighton, Harrogate and many other towns that might at face value sound more appealing.
Ben Truslove, joint managing director at Redditch commercial property agency John Truslove said: “Here in Redditch, the shopping centre, high street and popular precincts are set to survive simply because retailers know there is a strong marketplace just waiting to recover once near-normality returns.
“Put simply, there are so many healthy businesses in Redditch which benefit from such a captive audience of shoppers from the likes of Bromsgrove, Pershore, Droitwich, Barnt Green, south Birmingham and countless other well-heeled areas.
“Retailers also enjoy more reasonable rents for larger spaces here in Redditch, and that financial aspect blended together with its strong and well-known supply of customers will keep it in good shape.”
Redditch has been a popular shopping destination for decades, with scores of retailers based in places like the established Kingfisher Shopping Centre.
Mr Truslove added: “Yes, the pandemic has had a profound impact on the UK’s retail landscape, and yes, like any other area, the temporary lockdowns have presented challenges for Redditch, with some inevitable closures.
“But I believe the town has been placed at 54th on the national index because the retail sector knows its strong overall offering will give it the resilience to survive once restrictions are lifted.”